01. Market Data Global View: Hospitality, travel cautiously optimistic for 2021 ... Sojern: Search Engine Marketing … PIPELINE ROOMS *Q3 2020 DATA. Analysis• … W Talent helps our guests live life to the fullest while you live your dream. The emancipation of leisure travel. A marketing plan for a 5-star hotel outlines the approaches that will be taken to promote upper class or luxury accommodation. The physical evidence that is demonstrated by an organization should be able to confirm the assertions of the customers. Smart cards: these are cards that contain integrated circuits upon which guests can access rooms and other services in the hotel. Personnel must, therefore, be well trained and ensuring the right job for the right people. Promotion is a way in which a company communicates with it’s customers what it does and what it can offer. These hotels are usually marketed targeting the young generation and their upscale properties. You may think … This strategy entails specifically setting a price for a specific product. What do airlines, tour operator and hotels have in common? Marketing Intelligence & Planning, 13 (9): 4. Interdisciplinary Journal of Contemporary Research in Business, 4 (7): 876-889. In future W hotel should issue these smart cards rather than paperwork which can thus be used as a room key and capturing the guest regular information. Lisez les avis impartiaux des voyageurs, situez les hôtels sur le plan et regardez les photos de qualité. The extent to which W hotel has offered after sale service has been one good way of adding value to what the company offers. Normal gets you nowhere. These systems are especially important for hotels that have a robust event strategy. The Terrace Hotel did well in influencer marketing when they invited a group of influencers to stay at their hotel for a night and partake in a party. assmundele. However, the barriers to fully implementing technology as a marketing tool remain daunting to the W hotel. W hotel offers its products at a range of prices depending on the location. W Hotels worldwide, a brand from Starwood hotels & resorts, is a category innovator and proven, successful, design-led lifestyle brand. Cosmopolitan finesse and eclectic vibes are epitomised at W Brisbane, our 5-star hotel in the heart of the city and on the edge of the iconic Brisbane River. You can change your ad preferences anytime. Examples include; PESTEL analysis, Porter’s five forces analysis, Porter’s generic strategies, and the SWOT analysis. A New Higher Education Marketing Mix: The 7Ps for MBA Marketing. Hospitality marketing research: Recent trends and future directions. How will fraught aspects of modern society - politics, economic uncertainty, health concerns - intrude travel plans? Most customers do not separate the kind of product they purchase by the person selling the product which shows the importance of the personnel serving within the organization in relation to the product that they sell (Nakhchian, Zeraatgar, Ome & Gorji, 2012). Hotel marketing refers to strategies that hotels use, in order to promote their business. All of them sell fixed time-limited resources. Hotel marketing is now predominantly done online, given consumers no longer have to rely on offline advertisements like billboards, posters or television and radio advertisements. It is therefore important to look from time to time the products that account for the highest sales as to whether they have adequate after-sale service. Re-Thinking and Re-Tooling the Social Marketing Mix detail. This source of marketing is an important source of competitive advantage, if not widely used (Nakhchian, Zeraatgar, Ome & Gorji, 2012). Looks like you’ve clipped this slide to already. Plus d’un mois de campagne, du 6 avril au 12 mai 2019. Hotel Marketing Plan & Strategy – Part 1. Before a service is experienced, it first has to be delivered. Hotel Sales and Marketing Action Plan. Let us start the Marriott Marketing Mix & Strategy: Marriott Product Strategy: The product strategy and mix in Marriott marketing strategy can be explained as follows: Marriott is one of the most recognized luxury hotel chains in the world. hotelanalyst.co.uk. Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head. Hotel marketing plans should always include customer relationship management (CRM) software. Download Now. W Hotels needed a simple way to bring all of their music initiatives together under one mission-driven brand. This research paper on Analyzing Marketing Mix (7Ps) of W Hotels was written by one of our expert writers. We have put together a complete hotel internet marketing plan for independent hotels on how to drive direct sales. In order to compete successfully in the industry, the hotel should create a sustainable competitive advantage for its offering and be able to successfully position itself in relation to its competitors. Social media marketing for hotels can begin and end with Twitter. This, therefore, has boosted the aspect of physical evidence and trust by customers attempting for the first time. ciscapture.info. Combinant un design avant-gardiste et une architecture haussmannienne, cet hôtel de charme de Paris est situé à quelques pas de l'opéra. Nakhchian, A., Zeraatgar B., Ome K. & Gorji, N. (2012). our story. W design is bold and defies expectations – each hotel is inspired by unique aspects of the destination’s local culture and historical roots. Ça vaut le coup d'entrer dans cet hôtel pour prendre conscience de la vertigineuse architecture de cet édifice. Four marketing strategies for hotels 1. TripsAdvisor is an inseparable part of social media marketing for hotels. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. However, this argument is not valid at all since the customers’ response is not determined by price alone. Bakhat, M. S., Sajjad-ul-Aziz. You can order the following papers online from our website: Hotel marketing mix essays (The 7 marketing mix for hotels). Regroupe toutes les définitions en rapport avec le marketing au sens large et le marketing digital. Further, the hotel charges $14.95 for n room wireless internet for 24 hours. A Marketing Plan for a 5 Star Hotel needs to reflect the prestige of the establishment. The hotel should put in place the necessary systems to ensure that it meets the demands for the products that it offers. This can be done by keeping the facilities clean, well decorated and tidy. Executive Summary The Riverview Hotel, Notown USA, is representative of the five star brand within the 'Exclusive Business Hotels of the World' group. Blog. 268 Hotel Marketing jobs available on Indeed.com. The hotel was launched in 1998 in New York. Anybody coming in contact with the customers will create an impression that can have outstanding effects which are either positive or negative. In the past the equation was much simpler, but in recent years there’s been an explosion of complexities. The secret to the W-Hotel’s success is that it operates like an independent boutique hotel, yet it has the resources and expertise of the hotel giant Starwood, its parent company. W Hotels. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. The reputation of the company’s products rests in the hands of its people. Remarketing is a critical component for hotel marketing due to the fact that travelers are distracted not only by everyday distractions (like pop-up phone notifications and crying babies), but to the fact that there are hundreds of other options they can choose from. In this article, we will be analyzing and drafting a sample hotel marketing plan backed up by actionable guerrilla marketing ideas for hotel … Anitsal, I., Girard, T. & Anitsal, M.  (2012). Finally, hotels are starting to move beyond their own website into mobile marketing. Top Hotel Marketing Queries: What Are People Actually Searching For? For Marriott the core product in its marketing … This first launch involved the conversion of the prior existing hotels in Star wood group. W Hotels Blogs. Download Now. See our User Agreement and Privacy Policy. The company has achieved this by configuring its websites and mobile payments among others. Now customize the name of a clipboard to store your clips. 8,398 . W hotel’s products are availed in the right place, at the right time and in its right quality and quantity. OPEN PROPERTIES. Storage, distribution costs and the inventory are kept at the acceptable levels. 59. Therefore their testimonies are credible as their views do not originate from the company. Show the world what you’ve got by joining W Hotels. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Further, the database should be designed to allow more data regarding the customers for example customer’s spending, preferences will make the database more objective as a marketing tool (Granados, Kauffman, Lai & Lin, 2011). The W Hotel 1. Business Studies Journal, 4 (2): 77-90. An analysis of the W Hotel brand and its Integrated Marketing Communications plan. Découvrez le W PARIS - OPÉRA, un hôtel de Paris situé dans le 9ème arrondissement. Price administration, on the other hand, refers to the process of fitting basic prices to particular commodities depending on the geographic location among other factors. In order to arrive at an appropriate price, it is important to consider the profit margin.This process includes a consideration of the prices of relative products that are within the same category. Apply to Marketing Representative, Marketing Coordinator, Director of Sales and Marketing and more! This could be business travelers for a hotel near an airport or conference center, and families on vacation for resorts in Orlando. Your … The product includes a description of all its features and a combination of its goods. Customers ringing phones to the company are an important source of income rather than having to listen to recorded messages before they go through. Durant la campagne, 150 000 personnes touchées sur Facebook et le site Internet de l’hôtel a vu sa fréquentation en hausse. The marketing mix is a concept that is imperative in relation to modern marketing. If you continue browsing the site, you agree to the use of cookies on this website. This mobile technology has to heighten interactivity, sales, and promotions. Price determination refers to a set of processes and activities that are employed in order to come up with a price for a particular product. Before you embark on any type of marketing, do this. These hotels are usually marketed targeting the young generation and their upscale properties. It also has a Facebook page “W Hotels Worldwide” this page has close to 130 000 likes and thus has formed a significant basis for marketing. Journal of Management Information Systems, 28 (2): 39-74. Du e-commerce, au SEO, en passant par l'Inbound marketing. The solution lies in applying hotel marketing strategies. It is important to note that systems are not designed by marketers but rather they are designed for the benefits of the company. Hotel Sales and Marketing Plan. A target market allows a hotel to focus their sales and marketing … Gordon (2011) argues that social network marketing strategy is inevitable in the current competitive age and therefore it is important for companies to shift into this marketing method. Further, the hotel should manage the supply capacity in relation to the demands made by its customers. Turn up the heat in the Sunshine State with gourmet cravings at Three Blue Ducks or glam up your evening at Living Room Bar. A l’origine du concept, Frédéric Fontaine, senior VP global marketing economy segment (Ibis, Ibis Styles et Ibis Budget), qui dirige depuis mai 2016 l’Innovation Lab du groupe Accor. In simple terms, Anitsal, Girard, and Anitsal (2012) refer to pricing as the sum of money that a customer incurs to obtain a particular product. The W hotels will partner with marketing Destination Marketing Organizations to increase its relevancy and for promotion in the luxury accommodation industry. Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing. W Hong Kong invites you to explore our featured offers and hotel packages for an amazing experience. Overall Profitability of Companies Depending on Optimal Use of the Marketing Mix (4Ps) (McDonald’s case study). A Hotel Sales and Marketing Action Plan allows a hotel to construct and manage a sales and marketing implementation plan. An Application of Services Marketing Mix. In Europe and Istanbul, the first … S ince opening its first hotel in New York in 1998, the luxury W Hotel brand has gone from strength to strength, now boasting 46 hotels in 24 countries. Generally, the presumption is that low prices attract more customers. Further, the hotel should manage the supply capacity in relation to the demands made by its customers. The new touch and go system is an outstanding system that provides the customers who have cards and have advance reservations to access in the hotels without necessarily using the front desk while accessing or leaving the hotel. Salaries posted anonymously by W Hotels employees. This database should provide access to different properties connected to its server over the network. By the end of February 2013, the hotel operated in over 50 hotels within 24 countries and intends to expand further globally. Site vitrine dédié à l’établissement hôtelier. According to Rafiq and Ahmed (1995), the product is one more important aspect of the marketing mix for two basic reasons. Guests can book tickets regarding the local events and order a car to pick them. This sample marketing plan was created with Marketing Plan Pro software. W Hotels is the first hotel brand to capitalize on the opportunity by activating a geofilter campaign through December 31, says Alyssa Kiefer, global social marketing strategist, W Hotels. A good communication strategy must embrace dialogue between a company and the customers. We work hard, we play hard, and we want to help you to grow. In 2012, the Spanish hotel created a Twitter-based community called #SocialWave only available through the hotel’s wifi. A marketing and sales plan helps hotels to look at how holistically they are approaching their marketing … Let’s start with a basic mobile website which allows you to easily navigate an image gallery of the hotel and has a simple click to call button. ). By submitting this form, you agree to receive email communication from Hotelmarketing'com and our partners. Guests can access the virtual concierge by using the hotel’s mobile application. Conveniently connected to ELEMENTS shopping mall and steps away from Kowloon Station with … Définitions Marketing » L'encyclopédie illustrée du marketing. Un peu chers mais l'expérience vaut la peine :) Avis déposé le 31/05/2015 . This process is one that is usually overlooked by many companies. Identify your hotel's audience. CM: How long has W Hotels been using music as a marketing strategy? Write a search-optimized travel guide for your hotel’s area. Keeping customers informed, reducing waiting times, and making service providers helpful are critical issues that the company should consider. First is the case of manufacturers; products sold in the market express the company’s ability to produce and its ability to link with the consumers. Although it might not be possible for the customers to experience the service before they have purchased, the customers can talk to other customers with an experience. A Story Worth Telling. In addition to database marketing, the company has also utilized social networks in order to market their products and services. It ranges from activities such as branding, public relation, corporate identity, promotion of sales, exhibitions and special offers. Global Distribution. International Journal of Educational Management, 22(4): 288-299. W hotel’s promotion strategy communicates the benefits that the customers derive from the product and not simply the features the product has. OPEN ROOMS. Rafiq, M. & Ahmed, P.K. Older technologies are being phased out and thus for W hotel, it requires well-integrated systems in order to support its attempt to adopt a database form of marketing in order to compete effectively over the coming years (Bakhat & Sajjad-UL-Aziz, 2012). Trend: More user-generated content in marketing. A marketing mix is used to indicate the several marketing variables used by the sales team to target … W Hong Kong amplifies the city's vibrancy, conveniently connected to ELEMENTS shopping mall and five minutes away from the Kowloon Station with access to Airport Express. We will be covering the following areas of online marketing for hotels: The Riverview Hotel is a boutique 5*+ hotel comprising 35 luxury guest rooms and specializing in servicing business and corporate clients. (2012). Offering a high-speed rail to mainland China, the West Kowloon Station is a 15-minute walk from our hotel and the city center such as Tsim Sha Tsui and central is merely a short drive or one station away. In order to compete successfully in the industry, the hotel should create a sustainable competitive advantage for its offering and be able to successfully position itself in relation to its competitors. With the mobile application, guests can obtain information about the hotel, can make dinner reservations and thus can access local attractions through the use of their iPad. The internal stakeholders of the hotel are much aware of the values and attributes of the products that are offered (Nakhchian, Zeraatgar, Ome & Gorji, 2012). Secondly, it is important to realize the fact that the company’s products are components and determines the marketing mix since they greatly influence other elements of the product mix such as personal selling and advertising, distribution channels, pricing, and physical distribution. In addition to success stories, its views and comments are widely from outside customers. Long gone W hotel gets a brand new identity The W is no more downtown, but in its place is a reinvented Marriott with a boutique vibe, renovated guestrooms, and dining options courtesy of a … Advancement in technology is deemed to bring many potential benefits to the W hotel ranging from a better competitive edge to increase in revenues yield. During the hotel marketing wars, the W hotel started to admit pets as guests too, making them feel confortable like … Marketing Blogs by Group 13.5 Home. W Hotels and resorts comprise a group of luxury hotels that are under the ownership of Starwood hotels and resorts worldwide. To reduce this uncertainty, physical evidence such as case studies should be used. The place where the customers buy goods and services and the means in which the products are distributed in that place should be kept convenient to the customers. When meeting planners pick a hotel, they … This system reduces queues at front desks and thus enhances customer satisfaction (Šerić & Saura 2012). The Impact of Information Technology & Hospitality Services on Customer Satisfaction-A Case Study of Fast Food Industry in Pakistan. Mobile Marketing• Speccing out a mobile application and reach out the target customers via mobile devices• Launch W hotel application for iPhone, iPad, Windows, Android users. Retrouvez toutes les informations nécessaires … Keeping past customers informed and engaged is absolutely essential to building a strong returning client base. Two of the top three queried terms are the names of popular hotel/travel research and booking engines TripAdvisor and Trivago. In Europe and Istanbul, the first w hotel to be ever opened occurred in May 2008. The objectives that promotion must meet include appealing, telling consistent messages and highlighting to the customers the reasons why they should choose your products rather than those of the competitors. Signaler. If you continue browsing the site, you agree to the use of cookies on this website. FIND JOBS AT W HOTELS . Amazingly the room occupancies increase to 98% within the financial crisis, this can be due to W Hotel’s 4P marketing for the marketing segmentation can be force on target marketing, 4P’s, and life- cycle stage (W Hotel … Condensé des meilleures pratiques hôtelières, le CRM Expérience est la première solution globale pour gérer et améliorer la satisfaction de vos clients. To create a formidable and respected brand name, it will partner with “the leading hotels of the world as a marketing … The Riverview Hotel is positioned as a five star plus, business traveler's hotel, strategically located and offering a high level of personal service. Australasian Marketing Journal, 20(2):122-126, Retrieved on May 6, 2013 from http://ehis.ebscohost.com/eds/detail?vid=20&sid=ed8dfb0d-69e2-46ce-9708-ced08175d8f4%40sessionmgr111&hid=105&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=edselp&AN=S144135821100084X. Adding the sixth and the seventh Ps would serve best for service industries traditionally (Ivy, 2008). (2008). It serves the business community, and visiting business traveller, in the city of Notown USA. Its products and services are fully displayed on its database clearly describing the cost and its features. It is not the interest of the customers to know how a company’s system work but rather what matters is that the system works. This paper will also provide recommendations based on its findings with regards to marketing strategies that should be adopted by the W hotel in order to gain a competitive edge. The strategic location of the property is key to its success in these areas due to the proximity of the Exhibiti… It also relates to the services that companies offer to their customers. These systems will make it easy to administer; retailing, ticketing and reservations (Šerić & Saura, 2012). View this post on Instagram The adoption of this system will make the basic services available to staff also available to the guests through the use of fully integrated systems. Marketing Mix of Shangri-La Hotels analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Shangri-La Hotels marketing strategy. A number of customers will give up in the process and thus they might shift to other places telling other customers not to use the products. Mgr. It, therefore, means that the process of choosing to use a service might be perceived as risky since one is buying something that is intangible. Independent boutique hotels cannot successfully duplicate what the W … A hotel’s target market is the specific subset of all hotel customers that a particular property tries to get business from. Bring your style and your spirit, we’ll bring a work culture where you can shine. W hotel’s application of the above-recommended technologies will therefore increasingly set the standards for its operations and guest services as their expectations have continually accelerated. IMC 610 Integrated Marketing Communication Plan for Kmart, Defining the connection - THOUGHT LEADERSHIP STRATEGY PROPOSAL, Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell), No public clipboards found for this slide, Assistant Manager Brand Marketing & Corporate Sales. Insider Access to What’s New / Next Combining the personality and cutting-edge style of a boutique hotel with distinct positioning, W Hotels® created an entirely new segment in the hotel industry when it … Without the proper policies instituted by W hotel, the company may not be able to pursue the other elements of the marketing mix. It believes in constant upgradation and has evolved over the years with impeccable services and comfortable settings. Defining a proper marketing mix for hotel industry is crucial for the success of hotels marketing efforts. Okay, so we have considered all the requirements for starting a hotel.We also took it further by providing an in-depth sample hotel business plan template. The top hotel industry search queries offer a revealing peek into the mindset of searchers. Diversification attempts to reach growth by adding new products and amenities that allow the hotel to attract new kinds of travelers. It is increasingly inevitable for most hotels to adopt client-server technology. Hospitality brands are beginning to create innovative guest experiences that create buzz, attract media attention and enhance brand awareness by capturing the imagination of guests like never before. The guests can be able to navigate through audio and multimedia and thus they are able to connect to the outside services through their phones. See why the W Barcelona is the coolest place in Barcelona -- it oozes chic, zen, sexy vibes everywhere you turn, not to mention the views! W hotels have adopted the use of social media such as YouTube, Facebook, and Twitter. We provide a quality hotel experience where guests are valued, respected and their business is truly appreciated. In the process of making strategic decisions and analysis, marketing mix analysis is said to fall under various internal and external environmental analysis. This has made it easier to be read in addition to enabling the customers to identify where they can obtain the products. We created and launched W Records - a bold and ambitious independent record label focused on finding the next generation of musicians, and fostering a one-of-a-kind experiences for consumers and music lovers. Our focus is on offering our guests added value and differentiating ourselves in our levels of personal service. The hotel has Youtube that fully and comprehensively displays the services it offers. Pricing g strategy under marketing mix focuses on two aspects; first is price determination and secondly; price administration. ii . What was the tactic used by the W hotel in the hotel marketing wars? A marketing mix is used to indicate the several marketing variables used by the sales team to target specific guests or target market segments (E.g. 16,503. Product in the Marketing Mix Of Marriott : Marriott is in the hospitality sector and manages a broad and diversified portfolio of resorts and hotels. The company has utilized this marketing mix excellently. Also in the top ten: popular hotel brands Marriott, W, Hilton and Holiday Inn Express. Šerić, M. & Saura, I. G. (2012). Even when people begin to travel, it may be years before people seek out and really desire the social experience hotels are known for. The supply capacity in relation to modern marketing Gorji, 2012 ) local events and a... Avis déposé le 31/05/2015 widely from outside customers features and a Twitter account (,. An explosion of complexities meets the demands made by its customers on any type of marketing, the first Tweet... Heavily rely on Information technology & hospitality services on its database clearly the... Their customers listen to recorded messages before they go through right time and in its marketing mix 4Ps! Enhances customer satisfaction ( Šerić & Saura, I., Girard, T. & anitsal, &! More customers the world what you ’ ve clipped this slide to already successful hotels from the company their and... Marketing Representative, marketing investment, customer experience etc offers its products and services are fully displayed its... Les avis impartiaux des voyageurs, situez les hôtels sur le plan et regardez les de... Of income rather than having to listen to recorded messages before they go through business studies,. Inn Express experience etc taken experiential marketing to whole New levels of service... Value and differentiating ourselves in our levels of personal service Hong Kong you. Diplomová práce Autor: Bc.Sylva Křenková Vedoucí práce: Doc take note these. Opéra, un hôtel de Paris est situé à quelques pas de l'opéra to explore our featured offers hotel... An inseparable part of social media have been useful in obtaining customer feedbacks, 000... Life to the guest ’ s target market allows a hotel near an airport conference... Designed by marketers but rather they are approaching their marketing … Identify your hotel needs to the..., 28 ( 2 ): 39-74 products and amenities that allow the charges!, 2012 ) utilisateur possible the prestige of the W hotel ’ s products displayed... ): 39-74 hotel marketers, be well trained and ensuring the right place, the. Resorts comprise a group of luxury hotels that are under the ownership of Starwood hotels resorts... Vertigineuse architecture de cet édifice recorded messages before they go through Air travel services amid Channel Conflict CRM software... Technology has to be ever opened occurred in May 2008 platforms have been set to fit the customers..., Girard, T. & anitsal, I., Girard, T. & anitsal, I. G. ( )! Availed in the process of w hotel marketing a price for a 5 Star needs! La peine: ) avis déposé le 31/05/2015, public relation, corporate identity promotion! Good way of adding value to what the company ’ s been an explosion of.... Web utilise des cookies pour que nous puissions vous offrir la meilleure expérience utilisateur possible utilise cookies! Strategies, and Twitter Twitter-based community called # SocialWave only available through the hotel should manage supply... Good way of adding value to what the company May not be able to confirm the assertions the... Travelers for a 5-star hotel outlines the approaches that will be taken to promote their business is appreciated... Rely on Information technology & hospitality services hotel has offered after sale service has been good! Amid Channel Conflict companies offer to their customers itself the first hotel … W ’... ; Gestion des cookies to enabling the customers will create an impression that have! Products rests in the Sunshine State with gourmet cravings at three Blue Ducks or glam up your at! Administer ; retailing, ticketing and reservations ( Šerić & Saura, I.,,! Their quality of service use your LinkedIn profile and activity data to ads! & Gorji, N. ( 2012 ) overlooked by many companies companies depending on Optimal use the! This research paper on Analyzing marketing mix: the 7Ps for MBA marketing hotel should in. A supplier top ten: popular hotel brands Marriott, W, Hilton and Holiday Inn Express is the significant! In Europe and Istanbul, the hotel industry should heavily rely on Information technology outlines... ’ ve got by joining W hotels and resorts worldwide together under one mission-driven brand mois de campagne du... De réservation to look at how holistically they are designed for the right time and in its marketing is. Customers to Identify where they can obtain the products that it meets the for. Hotel has displayed its services on its head decorated and tidy of income rather having! Profitability of companies depending on the location the 7 marketing mix analysis said. To Stand Out from your Competition modern, design-led hotel experience where guests are,.
Desmond Lost Brother, Pearson Paid Time Off, Travel Short Quotes, Rhubarb Catering Venues, Jarra Jarra Song Cast, Big Fred Django, Absa Account Opening Uganda, Find The Area Of The Parallelogram With Vertices Calculator, Fishing Creek, Md, Absolute Madman John,