Now it seems another iconic brand is set to do the same. Product Category. Last year, it was bought by South Australian confectioner Robern Menz, returning it to Aussie manufacturing. 25. “Violet Crumble is a small brand in our portfolio,” she said. Nestle Australia told the BBC that selling the Violet Crumble brand would allow it to focus on its bigger names, including KitKat and Milky Bar. Fourth-generation family business Robern Menz bought the Violet Crumble brand from global giant Nestlé in early 2018. They have struck a partnership with fellow South Australian brand Bickford’s to create a chocolate honeycomb flavoured milk.. The iconic local brand was first produced in Australia 1913, and was produced by Rowntree Hoadley until 1983, when it was acquired by Nestlé Australia. Updated Updated 11/01/2018 Share The classic Violet Crumble was created in 1913, making it the oldest chocolate bar in Australia. To bring out the best of the choc-honeycomb flavour we all … There are some brands you can't help but feel nostalgic about - if you're Gen X, that is. The JD. Fourth generation family-owned SA business Robern Menz, which already makes FruChocs and Choc Honeycomb, has signed an agreement with Nestlé to acquire the Violet Crumble brand. 01/06/2020 the 6th of 2020 • Sourced from Woolworths customers through Bazaarvoice. Cook up a storm in the kitchen with our delicious and easy recipes. Nestlé Australia Ltd announced today that it has entered into an agreement with Adelaide-based family business Robern Menz (Mfg) Pty Ltd to sell the iconic Violet Crumble brand for an undisclosed sum. Iconic chocolate bar Violet Crumble has been transformed into a decadent beverage just months after a ‘leaked’ picture of the never-before-seen milk surfaced online, sending fans into a spin. Violet Crumble … Find recipes. 1$ 1 $ Violet Crumble Dark 50g $ 3.99 USD $ 2.99 USD. The Violet Crumble chocolate bar will again be manufactured in South Australia after a local business bought the brand from food giant Nestle. If you continue using our website, we'll assume that you are happy to receive all cookies on this website. Brand Selection The purchase of Violet Crumble was a logical step for the family-owned business as it was already a major honeycomb producer for private labels and its own brand… On October 10th 2018, production for the brand new gluten free Violet Crumble began. Adelaide, Australia-based Robern Menz (Mfg) Pty Ltd entered into an agreement with Nestle Australia Ltd to acquire the Violet Crumble chocolate brand and related intellectual property, manufacturing facility, and equipment, Nestle announced in a press release Thursday.. Violet Crumble is a chocolate bar with a honeycomb toffee in the center that was introduced in Australia in 1913. Sale! Categories: Chocolate, Specials Tag: Chocolate. It then invested $4 million on a factory refit, supported by a $750,000 South Australian government grant and a $900,000 loan from the state government’s Investment Attraction Agency. Nestle Australia told the BBC that selling the Violet Crumble brand would allow it to focus on its bigger names, including KitKat and Milky Bar. With stock appearing on shelves as soon as three weeks after. 95 (£24.95/Count) This much-loved chocolate snack will be available in bags in a number of independent outlets across Australia for the first time in nine years. Do take care though as old nestle labelled stock might still be on the shelves. Violet Crumble becomes a truly Aussie brand again. On Sale. Under the sale, Robern Menz will acquire the iconic Violet Crumble brand and its associated intellectual property, plant and equipment. Since 1972, Violet Crumble has been under foreign ownership. Nestlé has announced it will sell the Violet Crumble brand to Australian confectionery producer Robern Menz for an undisclosed fee. Food Processing Technology is using cookies. But in a new deal between Nestlé and Robern Menz, the iconic chocolate is returning to its Aussie roots. Robern Menz bought the Violet Crumble brand from global giant Nestle in early 2018, subsequently investing $4m on a factory refit and extension and new warehousing facilities. It’s a real privilege to have custody of such an iconic Australian brand so by rolling it out in different formats we can offer more choice and flexibility for people to enjoy Violet Crumble however they want to.” The 180g bag will be available in a number of independent … The all new Violet Crumble flavoured milk that will hit supermarket shelves this week. The South Australia company which acquired the Violet Crumble chocolate bar from global conglomerate Nestle a year ago has now added the dormant Polly Waffle brand … Add to cart. We use them to give you the best experience. Having returned to Australian ownership in 2018, iconic confectionary brand Violet Crumble is now available to purchase in bag format. In stock. % Off. Violet Crumble Recipes. The purchase of Violet Crumble was a logical step for the family-owned business as it was already a major honeycomb producer for private labels and its own brand, which was renamed Bumbles in 2019. The Violet Crumble bar, beloved by sweet tooths across the country for more than a century, is set to return to Australian hands. Violet Crumble Dark 50g quantity. Marketing Manager Polly Love said the collab with Golden Gaytime makes for the perfect first birthday back in Australia. Violet Crumble is quintessential brand-driven nostalgia, but do millennials care? The new packaging clearly states gluten free in white on the bottom left corner of the bar. “Last year, we invested $8m in the Campbellfield (suburb of Melbourne) factory where Violet Crumble is made to support our key local chocolate brands and growing exports of KitKat.” Nestlé has sold the Violet Crumble brand, Australia’s version of Cadbury’s Crunchie bar, to local producer Robern Menz. Fresh onto shelves in the last month is Australia’s Violet Crumble brand as you’ve never tasted it before. Save $1 USD. Chocoholics will soon be able to buy 500ml bottles of the decadent drink - but the brand is keeping any further detail of the launch a closely guarded secret. Aussie classic Violet Crumble was the ultimate childhood treat and now it's set to release a white chocolate caramel flavour in bite-sized packs. Share this product. Violet Crumble … Get set for a trip down memory lane! T. The following review was submitted by: The JD who gave this product 3 out of 5 stars. The humble Violet Crumble chocolate bar has been sold by Nestle Australia, and purchased by Australian confectioner Robern Menz. As part of the global popularity in ‘Brand Australia’, new owners of Violet Crumble sign deal with British Wholesale Imports, Inc. to target candy lovers in the United States. Violet Crumble Dark 50g. Rumours have been swirling over the new product for months but on Monday the Australian brand confirmed the speculations are true. Violet Crumble x Bickfords. The Robern Menz family business has been in operation for 150 years and in addition to acquiring the chocolate bar, will also take on the brand’s manufacturing equipment and intellectual property. A long-regarded Aussie favourite, Violet Crumble’s return to Australian hands was […] A new Violet Crumble flavour has hit shelves, and it's already generating some major buzz online, in no small part due to its similarity to another cult favourite. 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